Finland-based Xtract’s Social Links solution has been selected by the GSM Association (GSMA) as a top finalist for the 2009 Mobile Innovation Global Awards Competition – APAC Tournament.

The Mobile Innovation Global Awards Competition encourages breakthrough technology, applications and services in the mobile industry by bringing together innovative mobile products, industry investors and mobile operators.

Xtract press release with its Social Links solution, a social marketing intelligence product, has been selected as one of three finalists in the ‘Most Innovative Carrier Infrastructure or Platform’ category.

Timo Laaksonen, CEO of Xtract said, “We are very proud to be recognised by the GSMA for the second time this year. This shows again that the operator community is starting to utilise their rich user data for marketing, making it more flexible, cost efficient, accurate and relevant to their customers. With Social Links, mobile operators can utilise their marketing budgets more effectively to tackle churn, acquire new customers and launch new products to the market. Operators that have already adopted Social Links are gaining tangible returns on their marketing investment right from the start of taking the solution into use.”