“If you want to succeed in business today, hire a kid..” Increasingly, marketers are challenged with the words passion, authenticity, and individuality when it comes 16 to 25 year olds, having to go beyond comfort zones in order to continuously engage youths. The need to establish and trust, and above all give these indifferent consumers their voice in how they are marketed to, has driven venture deeper into social media, mobile, and other marketing platforms. Coupled with society’s pressure on of brands on youth mentality and shaping a responsible generation, marketers are faced with the tricky balance responsible marketing versus their bottom line.

This 2-day conference, running 21 - 22 May in Singapore, offers exclusive insights from industry experts who are increasingly marketing their youth consumers. Hear how Microsoft and Flesh Imp actively collaborated with youths to deliver value adding and services, or how Nokia, Nuffnang, Digg and Philips jumped onto the digital, social media and mobile added advantage. Better yet, hear from youths themselves on how they want brands to connect with them! Full agenda [.PDF]