Open Web Asia conference, the first web industry event focused on the web industry in the world’s most populous and dynamic continent, is a one day conference with carefully crafted speeches and panels featuring thought leaders and doers of Asia 2.0. The event will be held on Tuesday 14 October in Seoul, South Korea at the Sheraton Walker Hill in cooperation with the World Knowledge Forum.
After 3 months away, mobilemonday shanghai was back to discuss convergence between mobile and online gaming. We had the pleasure to host 4 distinguished guests from Troodo, China Mobile, Gobi Ventures, Interfax.
Troodon and Interfax presentations can be downloaded here and here .
Here is a round up on the event itself:
(big thanks to Bill Crampton from BTT China for having greatly contributed to this column)
According to Interfax (Iris Hong, China TMT team leader), the mobile market is encountering steady growth (see below for downloadable report) and China Mobile launched a new mobile gaming platform for connected mobile games, charging either on a monthly basis or per item (per level reached in the game) with free download. 9 games have been launched on this platform already.
Current challenges and conclusion from the panel :
- Operators dominates value chain and control the pipe, China Mobile is now owning 2 gaming platforms
- Technical difficulties – launching 3G is everything but easy, especially on unproven technology such as TD-SCDMA.
- Restructuring in industry creates uncertainty (and opportunities, but that remains to be seen actually).
- Current network speed is low, difficult to download over 1 mb in size
-High data fees in Beijing and Shanghai, much cheaper in Guangdong
-Faster data speed SHOULD mean fees go down, even in shanghai and Beijing, which are currently the most expensive in China.
Here is more on individual presentations.
Troodon – Larry Zhang, CEO and Founder
PC Online Gaming (POG) is tje most successful online business model in China
Do players only play Mobile Online Games (MOG) for short periods? actually, no! Average user spends 4.5 hours per day on the game – not snack, but dinner
60 percent are students, also soldiers who are not allowed to use the Internet
Troodon Heroes of Song doing well now
MOG user base is much bigger than POG base
Customers pay no less for MOG than for POG
Traffic fee #1 limitation, many users max out by 20th of the month or so, after they have used up their 100 MB data package.
China Mobile – Mr. Wang WeiXun, Sr Project Manager
China Mobile gaming platform needs work
Long term goal is to support large scale MOG services
China Mobile only invests in platform when business model is well established. Example; Fetion (Feixin) platform developed after QQ established market
Join us on Monday to learn more about the future of mobile gaming, connected mobile games, massively multiplayer online (MMO) mobile games. The two China leaders in MMO mobile games, Troodon Entertainment and PearlInPalm, industry analyst Interfax and venture capital company Gobi Partners, will share their experience and industry vision with us.
参加我们周一的活动，来了解对手机游戏、手机互连游戏、大规模多人对战手机游戏（MMO)的展望。两位来自MMO手机游戏中国市场的领先者, 北京随手互动,北京掌上明珠，国际文传（中国）业务分析人士，戈壁风险投资有限公司，将与我们分享他们的经验和对此业务的看法。
- Gao Kejia 高克家, Chairman & CEO, PearlinPalm Information Technology Ltd. 北京掌上明珠信息技术有限公司 www.pearlinpalm.com
- Iris Hong 洪卉 Interfax China TMT team leader 国际文传（中国）电讯社电信、媒体、互联网行业首席记者 www.interfax.cn
- Michael Zhu, 朱璘 Vice-President, Gobi Ventures 副总裁，戈壁合伙人有限公司 www.gobi.cn
Event starts at 7 pm on Sept, 22nd 2008 (networking, followed by presentations at 7.30 pm and panel at 8pm). We will charge a nominal fee of RMB 100 to cover the event cost. This fee includes 2 alcoholic drinks and canapés/hors-d’oeuvres. Venue Kathleen’s 5 Rooftop Restaurant and Bar. Address: 325 Nanjing Xi Lu (Huangpi Bei Lu)
今月的 Mobile Monday 将在 9 月 22 日在上海赛玛餐厅，南京西路325号 （黄陂北路）（Tel: 63272221）从7点开始举办。费用是 100元 ，用于赠送2杯饮料以及小点心。
Riding on the potential growth in China’s online advertising trend, ad:tech Shanghai 2008 is dedicated to bringing Chinese marketers & agencies the latest case studies and best practices of the digital marketing industry. MOMO members will be entitled to a 20% discount on the Early Bird Rate of USD$695 till 2 November 2008. Simply quote: PaSx66sR4 to claim this discount. Do not miss this opportunity to listen to world-class speakers and experts in Shanghai this November!
Ad:tech is also calling for mobile industry practitioners in China to speak in one of the 3 dedicated mobile-related sessions over the 2 days. Case studies on creating effective campaigns through mobile platform, content building and mobile search. Local mobile marketing cases that address and educate the consumers etc.
Since Sept 15 is mid-Autumn Festival in China, our Mobile and Online Gaming Convergence event will be postponed to Sept 22. The rest is unchanged.
A list of speakers will be announcement shortly.
Guest can already register HERE
As a prelude to the event, Interfax has released, for MobileMonday Shanghai Community, the summary of a complete report on China Online and Mobile Gaming 2008-2010. The report is also available at a discounted price for Momo members…
As a prelude to our upcoming event on online and mobile gaming convergence, Interfax has released, for MobileMonday Shanghai Community, the full summary of a landmark report on China Online and Mobile Gaming 2008-2010. The report is available at a discounted price for Momo members. Contact info (at) mobilemondayshanghai.net or enquiries (at) interfax.cn for pricing on the report.
Full summary is downloadable HERE
Thank you to all guests of the June 23rd event on Mobile User Interface.
3 speakers, 7 panelists, to cover the “talk of the town” topic, how to design a better user interface. According to IDEAN, a UI designed with convergence in mind (web, wap, etc) is key to driving better adoption of value-added services, reinforcing the look-and-feel identity and consistency. From a more practical perspective, all our speakers went beyond simply nice icon design to focus on the service to be delivered instead, and how to get there (on the phone) as rapidly as possible. In the case of Microsoft, the Beijing design team created a totally new concept called “Cupid” meant to build a UI environment for 2 mobile phone users, instead of one, enabling the viewing of a single videos between 2 screens, facilitating exchange of photos, multimedia files, contacts, bookmarks etc.
Overall, though, all our panelists, including leading handset vendors, agree that Chinese Mobile operators are still behind when it comes to specifying new UI to their handset suppliers. Brand recognition (some red-ish icons, for china mobile) still primes over ease of access to different value-added services.
Endorsed by the Ministry of Industry and Information Technology (MIIT), Beacon Events and the China Institute of Communications (CIC) will jointly organise the 9th China Mobility International Summit this November in Beijing, China. This summit is the premier telecoms conference in China, bringing together all three of China’s leading operators for three action-packed days to explore the massive business opportunities and growth potential in the Chinese telecoms market following the restructuring of China’s fixed-line and mobile operators…
If there was one area in the mobile VAS industry where analysts and professionals are confident to say “this will make money”, it could very well be Mobile Search, as business models from the web can be replicated (or so we wish). On Monday 26th evening, 5 of China’s leaders in mobile search will share with us their thoughts on the state of the market.
The Interfax China TMT intelligence service delivers the latest headline news and inside perspective on the forces driving China’s TMT markets. Understand market dynamics through exclusive, unbiased commentary and analysis by our in-house analysts, coupled with interviews with industry experts on the ground in China. www.interfax.cn
Understand the current state of mobile location based services in China.
MobileMonday Shanghai & Interfax are proud to offer the Mobile Location Based Services report. The report provides an in-depth investigation into the development of this industry in China, including an examination of major trends and challenges facing the industry, the outlook for the market, major players and products, current state of the value chain and more. The report will be freely available at the event on Monday evening, and downloadable, upon free registration, after the event (please send download request with your professional detail to info@mobilemondayshanghai.net).
