According to industry analysts, the mobile marketing and advertising market in China — including messaging — could well exceed $100 million in 2009 (optimists talk about $200 million). Though smaller than in Japan’s market (est. $1 billion), China is expected to close the gap quickly, with almost 200 million mobile internet users (192 million @Sept. ‘09). [..]

According to industry analysts, the mobile marketing and advertising market in China — including messaging — could well exceed $100 million in 2009 (optimists talk about $200 million). Though smaller than in Japan’s market (est. $1 billion), China is expected to close the gap quickly, with almost 200 million mobile internet users [..]

The Mobile Marketing Insights Forum on October 22 in Shanghai is providing a corridor to explore and learn about the latest mobile marketing trends and practices in China. Initially priced at 495 USD, register now with a MoMo Shanghai discount code (quote: MM09) at 400USD and come & learn critical insights, real cases and industry trends and developments from industry leaders and brands.
http://www.mmarketingchina.com

September 21 MobileMonday
Return to Kathleen’s 5:
The Mobile Advertising Saga Continues

To kick off our Autumn program, we will hear from three dominant mobile advertising networks, sharing the MoMo stage:
Admob, “the world’s largest mobile advertising marketplace,”
CASEE, “China’s largest mobile advertising marketplace,” and
Madhouse, “China’s largest and most intelligent mobile ad network.”
…. this subject is obviously crying-out for an objective discussion.

Enter now for the GSMA Mobile Innovation Grand Prix – Asia Pacific Tournament and compete to win a trip to Barcelona and present your company at the GSMA Mobile World Congress in February 2010! Deadline is Oct 8th , so register asap!

Logon to http://www.mobileinnovation.org/awards/AsiaPac2010 for more.

Mobile Monday London regular, Anuj Khanna has just emailed us about the new report he’s just written about smartphone usage globally and what that means for the future of mobile application storefronts. Anuj tell us ‘The number of smartphones sold each year will increase from around 165.2 million in 2009 to 422.96 million in 2013, with the total number of smartphone users approaching 1.6 billion, according to Wireless Expertise, an UK-based wireless market research and consulting firm. Its latest report “The future of mobile application storefronts” shows how smartphone penetration will reach approximately 28-30% of the total mobile market by 2013. Wireless Expertise forecasts that the global mobile app market – including games – will be worth $4.66 billion in 2009, rising to $16.60 billion, in 2013.’

To download the free report, click HERE or go to http://www.wirelessexpertise.com/ and click on the report link on the right hand side of the page.

you can reach Anuj at Anuj Khanna at anuj (at) wirelessexpertise.com

Following this week’s momentous ChinaJoy Online Games show and the proliferation of associated parties and events, please join the MobileMonday Shanghai crew and all of your colleagues and friends in the mobile industry for brief (we promise… brief, this time!) presentations and panel discussion.

June 29th 7:00pm – 9:30pm

Please join the MobileMonday Shanghai community on Monday evening to discuss iPhone development activity in China!

Share opinions and experience with iPhone apps, meet over drinks and make connections with company CEOs, analysts, investors and all of our MobileMonday friends.

Cost: rmb100 – payable at the door

(includes 2 drinks and canapes)

Featured Companies:

iBokan

Infiniti Ventures

Reigndesign

Trepantech

Shouji.com

Proudly brought to you by MobileMonday Shanghai

And sponsored by new MoMo Partner:

X Media Lab, announcing XML Kunshan October 20-22nd 2009

June 29th 7:00pm – 9:30pm

Please join the MobileMonday Shanghai community on Monday evening to discuss iPhone development activity in China!

Share opinions and experience with iPhone apps, meet over drinks and make connections with company CEOs, analysts, investors and all of our MobileMonday friends.

Cost: rmb100 – payable at the door

(includes 2 drinks and canapes)

Featured Companies:

iBokan

Infiniti Ventures

Reigndesign

Trepantech

Shouji.com

Proudly brought to you by MobileMonday Shanghai

And sponsored by new MoMo Partner:

X Media Lab, announcing XML Kunshan October 20-22nd 2009

Following the inaugural TEDxShanghai program, “Geeks & Glamour” at M1NT Shanghai will serve as a fantastic after-party for TEDx and a final hurrah for the “Geeks On A Plane East Asia Tour 2009.”

Monday, June 15th from 7:30 p.m. ’til late.

For ticket information, please contact:
sage (at) mobilemondayshanghai.net