Mobile Commerce in China 移动电子商务
Posted: May 20th, 2010 | MoMo Asia News Feed, Shanghai |Summary of 8 March event
Two very enticing presentations from Taobao Wireless Dpt Director, Song Man Yuan, and Harry Liu, CEO of TreasureBeam, sole mobile commerce and payment partner of Guangdong Mobile. Two other companies, PayPal China (M. Michael Zhao, Head of China Integration) and HandPay (M. Chen Dihao, Marketing Director) joined us for the panel discussion.
Some trends first: for operator-driven m-commerce transactions, utility payment and ticketing (lottery, bus tickets, air tickets etc) are by far the most popular items. Ticketing is also avery fast growing category on Taobao wireless which is not dependent on operator billing but leveraging on Alipay mobile payment gateway. For TreasureBeam, mobile education, newspaper and insurance selling on mobile will be the next big things, in addition to traditional m-commerce (clothes, cosmetics etc) which are lagging a bit (small screens to download pictures, etc).
On the downside, when working with operators, the difficulty met is in the transaction size limit, a real hurdle for air tickets (Treasure Beam has yet to launch their airticket service) and bad debt. With China Mobile introducing mobile wallet applications, some of these restrictions will be lifted. Marketing of all these applications will also be a key success factor, as users are usually unaware of all the m-commerce applications they can use on their phone.
Some numbers: on Taobao, the average mobile transaction size is RMB 100. The number of daily transactions reached 100,000 in 2009 and daily transaction volume reached 1 million RMB (302 Mil RMB transactions for 2009 alone). The number of daily visitors reached 4 million at the end of 2009 (2.5 Mil daily active users over 2009 on average). Taobao Wireless saw a “hockey stick” in user growth in the second half of 2009, with 40% increase usage. TreasureBeam, on their side, claim at least 10 Mil subscribers. They also saw similar growth patterns.
The presentations can be downloaded HERE .
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Dear friends and supporters of Mobile Monday Shanghai, we are back with a roar for our first event in the year of the tiger, so be there THIS MONDAY, 8th MARCH! As always, you can look forward to interesting speakers, an open forum and a great opportunity to meet up with like-minded people.
This Monday we talk about an extremely relevant topic that has the potential of impacting the way we go about our lives in the near future. The potential of mobile commerce has always been understood, but lets hear from our speakers about how this potential is being translated into real world commerce. The topic will touch upon:
• Consumer e-commerce on mobile phone
• Popular mobile commerce applications and user experience
• Payment gateways and platforms used for mobile commerce
Guest Speakers/Panelists:
TaoBao: Song Manyuan 宋漫远
Marketing Director of TaoBao wireless Dept 淘宝无线事业负责对外合作总监 www.taobao.com
PayPal: Michael Zhao 赵祺 Head of China Integration, 解决方案部总监 PayPal Beibao China 贝宝中国
www.paypal.com
Treasure beam: Mr. Liu Xufeng 刘旭晖
VP, 广州天运网络科技有限公司 (the mobile payment partner of China Mobile Guangdong Corporation) www.teamix.com.cn ; www.paycm.com
Handpay: Shi weifeng 施伟峰 (TBC)
CEO of Handpay 上海 瀚银 信息技术有限公司
www.handpay.com.cn
MoMo Cost:
100 RMB payable at the door, includes 2 beverages and light appetizers. All attendees MUST pre-register, or risk embarrassment and ridicule. Please feel free to forward an invitation to colleagues or others who might be interested. *Plenty of opportunity for socializing and networking before and after the program.
100 元入场费用包含两杯软饮料和小食。参加者务必事先在网上登记以避免无法入场。欢迎转发给任何感兴趣参加活动的人员。 *正式会议前后均有自由洽谈时间
