More and more Vietnamese
become addicted to mobile phones, as the service providers continue to lower
the fees and the prices of luxury phones are also dropping.
According to the Ministry
of Industry and Trade, it is estimated that Vietnam will import one billion
dollar worth of mobile phones in 2010. The ministry believes that the mobile
phone imports account for a big proportion of the total import value and this
is one of the main reasons behind the high trade deficit. Therefore, it has
been trying to restrict the imports, especially of luxury/expensive products.
Recently, people in Hanoi,
HCM City and Da Nang had to queue up in front of mobile phone distribution
shops to purchase iPhone 4. A lot of people said they had to queue up from 5 am
to be able to buy one.
Statistics showed that
more than 10 million mobile phones were sold in 2009 in Vietnam. This means
that one out of every eight Vietnamese people purchased a new phone.
Experts have forecast that 12 million mobile phones would be sold in 2010,
which means that one out of every seven people would purchase a new phone. Five
years ago, no one could imagine that the number of mobile phone users would be
so high.
Analysts say that
Vietnamese people do not change their phones as frequently as people in Hong
Kong, Taiwan or South Korea. However, the number of Vietnamese people using two
or more mobile phones at the same time, and people who buy new phones every six
months or one year has been increasing significantly.
The lower the service fee,
the bigger the number of mobile phone users
In the past, high fees
were a big obstacle for mobile phone users. However, nowadays, with the stiff
competition between the service providers, the fee has been decreasing
significantly.
Frost & Sullivan, the firm
specializing in surveying telecom market, recently said that Vietnamese telecom
companies are providing services at 4 cent per minute (800 dong), because there
are too many ongoing promotion campaigns. Frost & Sullivan believes that
the price war between the service providers will negatively impact Vietnam’s
market, because the revenue growth will slow down, while service providers will
not get enough money for re-investment. However, it is clear that the stiff
competition of service providers will bring benefit to customers.