Following on the incredible success of the inaugural Mobile Asia Expo last year, the GSMA is putting forth an even bigger and more exciting Expo in 2013. Mark your calendars now for 26-28 June 2013 at the Shanghai New Intl. Expo Centre for Asia’s best mobile industry event.

Our MoMo chapters in China teamed-up for a super Mobile Startup Competition at MAE in 2012, we expect to run another round of exciting activities on location again this year. As planning continues we wanted to be sure that you are aware of all the ways you can showcase as an Exhibitor, Sponsor, or Advertiser at MAE!

Mobile Monday is thrilled to confirm our participation again this year at the annual CommunicAsia event, June 19-22, in Singapore. With local and global delegates, including many of our MoMo members and chapter founders from across the APAC region, it’s shaping up to be another fantastic gathering of key mobile industry players. This is where deals get done, if you’re in the game you gotta be there!

GoMobile will be held in Kuala Lumpur from the 11-13th of May 2012 at the KL Convention Centre. This annual conference, expo and awards event is dedicated to the development and promotion of mobile lifestyle in Malaysia. Leading mobile companies will come together for 3 days to reach and engage the growing mobile generation.

This year GoMobile promises to be exciting, interactive and spectacular.
Since the inaugural launch debut in 2008, GoMobile has grown into a leading regional event that celebrates the mobile lifestyle with over 200,000 attending delegates over the last four years. GoMobile is 3-events-in-1, namely the GoMobile Expo, the GoMobile Conference and the GoMobile inOvation Awards Night. This is the only dedicated consumer gathering for mobile in this region.

Mobile Monday is pleased to partner on the debut DEMO Asia event, at the Matrix in Singapore, running 29 Feb – 2 Mar 2012. This is a premier platform for the best and brightest companies throughout the region seeking to launch their products in front of a global audience. It is also an excellent opportunity for companies worldwide looking to enter the Asian market. Full Details Here.

An exciting experience awaits us all at CommunicAsia 2011, themed ‘Shaping Vision, Creating Reality’, at the uber-swanky new Marina Bay Sands venue in downtown Singapore!

While there is an ambitious agenda of people for us to spend time with during the week, we certainly expect some of the most important folks will be attending our Mobile Monday Mixer on the evening of Monday June 20th, proudly sponsored by Nokia and SingTel. With many local and Intl. visiting delegates, including MoMo members from across the region, on-hand for “The” kick-off event of the cofab it’s sure be a total scene at The Rupee Bar on Clark Quay. We suggest you Register for this gig asap!

The 2011 MMA Forum Singapore brings together attendees from brands, agencies, carriers and others across the global mobile marketing ecosystem. They gather here to learn, network and exchange ideas with an unrivaled group of presenters tackling the topic: Consumers Are Mobile: Are you? The event will address four key aspects of this challenge and explore how Consumer Centric Engagement can deliver value to brands and marketers. Brands and agencies recognize that the mobile channel is a highly effective way to reach consumers but the most successful campaigns are built on the understanding that the mobile channel isn’t homogeneous. Learn more about the diverse options mobile presents to ensure a maximally effective campaign.

We are thrilled to co-op with MMA on their upcoming Forum event, running from May 3-5th in Singapore. Mobile Monday members are entitled to a 20% discount with promo code: P21317MMY via Advance Registration. For more information download the event brochure. See You There!

Join us at this interactive two-day conference on “Social Media Marketing” to acquire effective techniques for boosting your brand performance and ROI. Find out how Intel, Nokia, Watsons, McDonald’s, Volkswagen, HP, Canon, Johnson & Johnson, Wall Street Journal, SMRT and more incorporated social media activities to get ahead of conversations.

Through in-depth case studies and workable solutions, learn how to develop coherent platform integration strategies, aggregate content via digital channels, handle a social media backlash and identify pertinent KPIs for the effectiveness of social media campaigns.

By the end of the conference, you will be able to grasp just what works and what doesn’t in both the B2B and B2C context – effectively allowing you to tap into the gold mine of real-time data out there to create meaningful strategies, messages and product development!

MoMo is pleased to support the Movember Foundation, a not-for-profit, charitable organisation which runs the annual men’s health initiative, Movember, across the globe. Each year, Movember, the month formerly known as November, is responsible for the sprouting of moustaches on thousands of men’s faces around the world, with the sole aim of raising vital funds and awareness for men’s health, specifically prostate cancer and depression in men.

The money raised as a result of Movember is channelled by our men’s health partners into a number of world class and innovative education, research and awareness initiatives. Importantly, the total cost of administration and fundraising at 6% of donations is low by global fundraising standards, and reflects our goal of reaching for the best possible campaign outcome while carefully monitoring costs.

So, massive props to the MoMo crew down-under for stepping foward on this worthy cause. We encourage you to support their activities.. and Smile.. It’s MOvember!

Celebrating 10 Years of of Community, Collaboration, and Innovation

Wow.. what a decade it’s been! From our early days in Helsinki to now reaching 100+ chapters in 50+ countries and spanning every continent of the globe, MobileMonday has truly become the world’s leading mobile community and that’s something for us all to be pretty proud of.

This September 27-29, in celebration of MoMo’s phenomenal 1st ten years, we’re hosting the 10 Year Anniversary Summit and Peer Awards and we’ll be joining forces with our sister chapter in beautiful Estonia to bring a 3-day event across the two cities – Helsinki and Tallinn.

The main event theme is ‘Fin/Est Mobile Innovation’ and during the course of the Summit we intend to bring you the best and brightest of the Finnish and Estonian mobile industries including Nokia, Skype and Fortumo. Through seminars, workshops and site visits, you’ll gain deeper insight to Finnish and Estonian mobile industries, where they’re going next, and what we can learn together from their global experience.

Additionally, we’ve got a great lineup of top people from Finland, Estonia and around the globe who will speak on a range of interesting and current topics. And our friends from MoMo’s newest chapters will share the fantastic work they’ve been doing and you’ll have many opportunities for one-to-ones with these very creative markets.

“If you want to succeed in business today, hire a kid..” Increasingly, marketers are challenged with the words passion, authenticity, and individuality when it comes 16 to 25 year olds, having to go beyond comfort zones in order to continuously engage youths. The need to establish and trust, and above all give these indifferent consumers their voice in how they are marketed to, has driven venture deeper into social media, mobile, and other marketing platforms. Coupled with society’s pressure on of brands on youth mentality and shaping a responsible generation, marketers are faced with the tricky balance responsible marketing versus their bottom line.

This 2-day conference, running 21 – 22 May in Singapore, offers exclusive insights from industry experts who are increasingly marketing their youth consumers. Hear how Microsoft and Flesh Imp actively collaborated with youths to deliver value adding and services, or how Nokia, Nuffnang, Digg and Philips jumped onto the digital, social media and mobile added advantage. Better yet, hear from youths themselves on how they want brands to connect with them! Full agenda [.PDF]