About Mobile Monday

MobileMonday (MoMo) is a global community of mobile industry visionaries, developers and influential individuals fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. MoMo chapters are active in over 100 cities worldwide, and continues to launch new locations monthly.

MobileMonday has the following global objectives:

  • To encourage innovation within the mobile sector.
  • To facilitate networking between small and large companies, and between local and foreign organizations.
  • To help local companies effectively participate in international initiatives through the import and export of visions, concepts, technologies, know-how and best practices.
  • To present innovative visions, trends, studies and forecasts from the mobile marketplace.
  • To facilitate and create partnerships.
  • To contribute to the education of the broader public through its publications, online presence, and media partnerships.

MobileMonday is organized by a group of some 200+ dedicated volunteers from around the world. Originating in Helsinki, Finland, in the year 2000, MobileMonday has grown into the world’s leading mobile community.


Our philosophy includes openness, equality, inclusion and the assumption that ideas should be tested through vigorous debate, critical examination and peer review. We also believe that initiative and risk-taking should be honored and that the mobile industry plays a key role in shaping society. There is a direct relation between mobile interconnectedness and political, economic and social freedom, the strengthening of democracy, the rational management of our future and the triumph of reason and enlightenment.

Most people on planet Earth have never touched a computer – and they never will. But it is conceivable that, one day, everyone will have a mobile phone that allows them to communicate with fellow citizens, access networks and improve the quality of their lives, their livelihood and their future.

MoMo is a tool to help the worldwide industry achieve benefits for everyone by spreading knowledge and encouraging people with good ideas to take action. As “mobile folks,” we invite you to examine how this industry can contribute to making our neighborhoods, our cities and our societies better.

Mobile Monday Asia is a leading networking organization dedicated to the the mobile industry and is a main gathering point for corporate managers, entrepreneurs, developers, analysts and the media in APAC. The following individuals are the key players on this project.

Bruno Bensaid – Managing Director of Shanghaivest Ltd – MobileMonday Shanghai
Bruno Bensaid is the managing director of Shanghaivest Limited, a boutique financial advisory firm mainly focused on raising funds, coaching and investing in Chinese TMT startups at seed level. Bruno is also the founder of the Shanghai Chapter of MobileMonday, the premier mobile industry community and mobile-centric event organizer worldwide.

Since 2006, Bruno devotes his time coaching Chinese TMT startups as well as European VC funds (and their portfolio companies). Bruno worked on several M&A in the social networking, online advertising and e-commerce fields. Since creating Shanghaivest ltd, Bruno advised several local internet ventures on fundraising and strategic partnerships/M&A. Bruno is also a regular speaker and moderator at local and international mobile events, such as GSMA Mobile World Congress, and he sits on the China advisory board of Ad:Tech, the leading interactive marketing conferences organizer.

A technology and language passionate, Bruno holds an MSc in Aeronautics from French leading Aerospace University (Supaero) and a degree in Chinese from East China Normal University in Shanghai. He also practices Chinese kick boxing in his spare time.

Lawrence Cosh-Ishii – Representative Director at Mobikyo K.K. – MobileMonday Tokyo
Based in Tokyo, as Representative Director of Mobikyo, ‘Lars’ is the founding partner of Wireless Watch Japan, the original, independent and respected news source dedicated to reporting on the business of mobile in Japan — in English — launched in late 2001. He has gained a unique understanding of, and developed a strong contact network with, telecom carriers, hardware and device makers as well as content, application and service providers in Japan and overseas.

The company also operates Mobile Intelligence guided tours for global clients and provides custom related consulting services. Since 2004 he has been responsible for the organization of monthly networking events for the MobileMonday Tokyo chapter and is also the founder of the MobileMonday Asia platform. He is often quoted by overseas media, speaks at industry conferences and is a frequent contact point for visiting executives.

Benjamin Joffe – CEO of +8* – MobileMonday Beijing
Benjamin is the CEO of +8* a Beijing-based strategic consultancy focused on Internet and mobile innovation in Asia. He is also a renowned expert on cutting edge services such as social networking, FMC or digital worlds, leveraging over 8 years of experience in Japan, South Korea and China.

In 2005, he founded +8* to bring best practices and innovative ideas from advanced Asian markets to companies worldwide. Plus Eight Star’s team of cross-market and cross-culture experts work with leading telecom, Internet, media, advertising and investment firms globally. Clients include Microsoft, Deutsche Telekom, China Mobile, Sands Capital and Adidas.

Benjamin is also the founder of MobileMonday in Beijing, a community of over 3,000 mobile professionals in China and a member of the global Mobile Monday global network, to enhance information and connections in the mobile industry. He is a regular keynote in industry events (O’Reilly GSP Conference, ITU Asia, Red Herring Asia 100, Asia Venture Capital, etc.) and was selected among China’s Top 100 Mobile Industry Influencers in 2007. Benjamin can be contacted at benjamin [at ]plus8star.com

Loh Mun Yew – Manager, Infocomm Development Authority – MobileMonday Singapore
Loh Mun Yew is the co-founder of MobileMonday Singapore. He is also a Honarary Treasurer of Singapore Computer Society Wireless Chapter Executive Council 2008/2009 and has been a committee member since 2007.

Mr Loh spent the last 4 years in the mobile media marketing industry, focusing on mobile content delivery strategies. Prior to that, Mr Loh worked in StarHub under the Global IP Backbone Business, International Division. He was responsible of product marketing StarHub’s Global IP Products and Services together with their global partner, NTT Communications of Japan. Mr Loh holds a Bachelor of Engineering from the University of Aberdeen and a Professional Diploma in Asia Pacific Marketing from National University of Singapore/Marketing Institute of Singapore.

Andy Zain – Co-Founder of Elasitas – MobileMonday Jakarta
Andy Zain is regarded as one of the pioneers in the mobile industry of Indonesia. Since 1997, he has been instrumental in numerous ‘industry first’ initiatives, such as launching first music ring tone business, the first WAP portal, and first mobile banking in Indonesia. In 2003, he co-founded Elasitas as one of the largest mobile content aggregator in Indonesia partnering with biggest names in the industry such as Disney Mobile, EA Mobile, Nokia, and Yahoo!. Elasitas is also a system integrator with industry leading solution in mobile VAS, community and portal management platform.

Andy initiated MobileMonday Indonesia in 2007 which is currently the largest networking forum for mobile professionals in Indonesia working closely with all the industry stakeholders. He took active role as innovation evangelist and helping out industry start ups. He currently managing venture funds and looking after investments for ICT based companies in South East Asia.

We look forward to continue working with the industry and encourage your feedback!